About INAY Baby
Welcome to INAY Baby
INAY Baby was born out of love and experience. Through our own parenting, we discovered that baby care is much more than a daily routine. It's a precious moment of connection, peace, and loving care. A beautiful ritual where delightful scents and soothing ingredients bring you and your little one closer together.
In our search for products that are truly soft, pure, and pleasant, we often found the balance lacking. On the one hand, we found unscented formulas that added little to the experience, while on the other, we only encountered heavily scented products with ingredients unsuitable for sensitive baby skin. There was no middle ground yet. That's why we created it ourselves. By caring parents, for caring parents.
And so INAY Baby was born: the care line developed with meticulous attention to every detail. From the mildest natural ingredients to an allergen-free fragrance specially created for little ones. Everything we do is based on the essence of our name: Inayah (عناية) – which stands for care, protection, and dedication.
Our Promise
Arie Abdulhamid – Founder & CEO
The idea for INAY Baby began with my fatherhood. As a father of three, including my eldest daughter, Inayah (the brand's namesake), I experienced firsthand how sensitive baby skin can be and how limited the selection of safe yet gentle products was. From that personal experience, the desire to build a brand that offers both softness and a sense of belonging grew.
Fadim Kurt – Co-Founder & Marketing Lead
As a mother of a daughter and a stepmother, Fadim recognized the same struggle: products were either too bland and boring, or too harsh for sensitive skin. With her expertise in marketing and community building, she helps INAY Baby gain visibility and share our story with other parents.
Our Vision
We believe that baby care shouldn't just be effective, but also create meaningful and loving moments between parent and child. Moments that leave a lasting impression. Moments you can cherish for a lifetime.
Love & Care in Every Drop
At INAY Baby, we believe that baby care is all about gentleness, safety, and trust. Our formulas are developed using the latest scientific insights, in collaboration with an experienced laboratory technician with years of expertise in natural baby care.
- We use only the mildest, highest quality ingredients of natural origin.
- Each product is produced in the Netherlands under strictly controlled conditions.
- Our fragrance is unique and developed by a renowned Dutch fragrance specialist.
- The formula is allergen-free, complies with the latest IFRA 51 guidelines, and contains only extremely low concentrations of fragrance. This minimizes the risk of skin reactions and creates a subtle, soothing fragrance experience.
Using INAY Baby products allows you to care for and bond with peace of mind. Enjoy a special moment every day, just for you and your little one.
All INAY Baby products are 100% vegan and contain no ingredients of animal origin.
Our fragrance is specially developed for the littlest ones: allergen-free according to IFRA guidelines.
Our products do not contain microplastics and are completely free from harmful additives.
